This month, Ellowyne is jetting off to Japan—and not just anywhere! She's wandering the vibrant, trendsetting streets of Harajuku, Tokyo’s fashion playground where rules are meant to be broken and creativity leads the way.

Known for bold layering, playful accessories, and an anything-goes attitude, Harajuku street style is all about expressing your unique self. At the heart of it all is the spirit of kawaii (pronounced kah-wah-EE)—a Japanese word meaning cute, adorable, or delightfully quirky. Think teddy bear bags, funky jewelry, polka-dot tights… and a doll who can pull it all off without smudging her lipstick.

Even Ellowyne—our wistful fashion darling—can’t help but feel a spark of joy in this month’s look. With her citrusy shift dress and all the offbeat accessories a Tokyo girl could dream of, Hello from Harajuku is funky, cheerful, and totally photo-ready.

✨ And there’s more! We’re thrilled to share that Tamara Casey will be unveiling her Pattern of the Month, inspired by this playful look. Plus, you’ll find a color variation of the dress in the Ellowyne Boutique, along with coordinating shoes and other fun add-ons for collectors who want to complete the ensemble—or mix things up their own way.

Join us for the unboxing and see how Ellowyne turns a walk through Harajuku into her very own runway.

P.S. Ennui or not, Ellowyne’s never looked this cute waiting for the train.